It still surprises me that there are so many bad websites out there – especially since some designers act as if there is nothing new left to learn about design. To me, a bad site is one where you don’t know where to start when you land on the home page and where the graphics [...]
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What’s not to like about Google?
It’s simple, you always get some kind of answer and almost everyone uses it. Usually, you get an answer on the 1st page.
But, what if you don’t get an answer that helps you right away?
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Recently, Daniel Yankelovich and David Meer published an article in the Harvard Business Review on market segmentation. It’s a good explanation of segmentation’s power in capturing market opportunities and increasing a company’s understanding of it target customers. They say: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. [...]
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