Fans, Brands and Cultural Communities

By John Parikhal and Taran Swan

 I just read a very smart analysis about how to be successful in the music business.  It was written by Terry McBride and Brent Muhle.  It’s called Meet The Millenials: Fans, Brands and Cultural Communities. Terry is one smart cookie. He understands the music business and he understands digital media.  His company, Nettwerk, has sold [...]

Filed under: Branding, Media | No Comments »

It’s Time to Monetize YouTube

By John Parikhal and Taran Swan

According to AC Neilsen, 119 million Americans watched video online in May. And, they watched a lot. In just one month, they watched 7.5 billion video streams.  The number is staggering.  Billions of streams in just one month. And, YouTube got most of them.  Its 74 million unique viewers watched 4 billion streams.    For [...]

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Tinkering

By John Parikhal and Taran Swan

In his brilliant book, The Black Swan, Nassim Taleb tells the story of the happy turkey just a few days before Thanksgiving. The turkey only knows happiness. Every day of its life, it has been fed, pampered and catered to by human beings. Based on the experience of its entire life, the turkey expects things [...]

Filed under: Media | 1 Comment »

YouTube is MTV

By John Parikhal and Taran Swan

On YouTube, the ‘most viewed’ videos of all time have huge audiences.  The Top 2, Evolution of Dance and Avril Lavigne’s Girlfriend have each been viewed over 90 million times.  These numbers are amazing by themselves. But it doesn’t stop there.  Videos by Rihanna, Timbaland, Alicia Keys and Chris Brown have each been viewed over 50 [...]

Filed under: Media | 1 Comment »

Is Content Really King?

By John Parikhal and Taran Swan

The word ‘content’ gets tossed around a lot, especially in new media. And, like anything that gets tossed around, it gets beat up. Which is why I began to wonder – who said ‘content is king’ and is it true?

Filed under: Media | 6 Comments »

Taran Swan on Entrepreneurship

By taranswan

[youtube=http://www.youtube.com/watch?v=AsSFbkV60YI] The Media Fix’s Taran Swan regularly works with business leaders helping them find and develop business opportunities through the power of entrepreneurship. Listen to the audio file in the YouTube posting above or click here to view the Radcliffe Conference speech on Women, Money and Power: Entrepreneurship in Contemporary America (9:22)

Filed under: Media | No Comments »

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    Taran Swan is a global media & entertainment expert who worked with market leaders Disney, Nickelodeon and Cartoon Network over a 20-year career.

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    She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.

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