“Rushmore’s failure is really about a lack of consumer understanding. They didn’t recognize the difference between search and engagement. Search usually starts with utility — just give me something I want. That’s what Google, Yahoo and Bing are fighting over. It has less to do with color. But engagement (which really makes ads work) is different.

Filed under: Internet, Online, Search | No Comments »

Would you trust your online advertising budget to a bunch of ‘home made’ webstars? Would you trust them more if they had generated over 776 million video views for clients ranging from Coke to Fox Broadcasting? Walter Sabo hopes you will. Walter is CEO of Hitviews, an upstart marketplace that wants to take online advertising [...]

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Formats are the internet’s killer app. Yet, they get little attention and even less respect. Formats create more value online than content. Yet, content gets all the press. There’s already a mountain of content available online – most of it free. We don’t need more content. We need better formats. Formats have been around for [...]

Filed under: Internet, Media, Online | 4 Comments »

Google just announced plans to compete with Amazon for e-book sales. They believe they can compete on price, by letting publishers set lower prices than Amazon allows. We don’t think that will be enough.

Filed under: Branding, content, Media, Search | No Comments »