Google vs Amazon

sony-ebook-reader-vs-amazon-kindle-486Google just announced plans to compete with Amazon for e-book sales.

They believe they can compete on price, by letting publishers set lower prices than Amazon allows. We don’t think that will be enough.

Google will have to do more than just lower price.

To win, it will have to create a better format than Amazon. Amazon isn’t winning on price. It’s winning on format.

Amazon has a very strong format now. The format delivers based on selection (more books than almost anyone), simplicity (1-click shopping and Kindle), value (discounted prices and guarantees), and ‘recommendations’ (from Amazon and from other readers).

It’s hard to beat Amazon at their own game. Google would be better off to invent a new format. Simply copying won’t work.

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