The Chaos Scenario – Part 4

By John Parikhal and Taran Swan

In the previous blog, we expanded on The Chaos Scenario, Bob Garfield’s thought-provoking book that says business has no choice except to practice Listenomics – to listen to the consumer instead of talking at them. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the [...]

Filed under: Media | 1 Comment »

The Chaos Scenario – Part 3

By John Parikhal and Taran Swan

In the previous blog, we expanded on The Chaos Scenario, Bob Garfield’s thought-provoking book that says we are in a period of ‘chaos’ as the old advertising and media paradigm collapses and businesses aren’t moving fast enough to engage with the truly empowered consumer. This blog is set up as a Q&A. It is NOT [...]

Filed under: Media | 1 Comment »

The Chaos Scenario – Part 2

By John Parikhal and Taran Swan

In the previous blog, we introduced The Chaos Scenario, Bob Garfield’s thought-provoking book that says the sky has already fallen on the traditional relationship between media and advertising. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the long conversation Bob and I had. Bob [...]

Filed under: Media | No Comments »

The Chaos Scenario

By John Parikhal and Taran Swan

Bob Garfield is a very funny, very smart Ad Age columnist who has stirred up a lot of people with his new book, ‘The Chaos Scenario’. His core observation is – the sky has already fallen on both the media and advertising businesses and things will never be the same. Never. His core solution is [...]

Filed under: Media | No Comments »

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    John Parikhal is considered a global leader in media strategy, marketing, research and consumer trends.

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