NASCAR Stays on Track With Fans

By John Parikhal and Taran Swan

Lately, we’ve been looking at Listenomics, the new business model that encourages business to seriously listen to the customer – and to do what they suggest. We’ve been looking for case studies and found another one at NASCAR, the ultimate ‘fan driven’ business. By tapping into their fans and listening to their suggestions, NASCAR has [...]

Filed under: Branding, Internet, Media, Online, research | No Comments »

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