The New Rules: A Power Shift Re-Shaping Media

By John Parikhal and Taran Swan

John Parikhal, CEO of Joint Communications and author of The Baby Boom says there’s a power shift going on that’s re-shaping the media. As a result, old rules are being changed and new ones are being created.

Filed under: Branding, Internet, Media, Radio | No Comments »

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    Like you, we are part of a paradigm shift that is upending 60 years of business practices about media, entertainment and the customer.

    And, like you, we’re looking for answers about what’s next and what to do about it.

    That’s why we created The Media Fix. To stay on top of change, to anticipate opportunities and then help companies take effective, competitive action.

    Our goal is to help you break through the ever-fragmenting media marketplace.

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    John Parikhal is considered a global leader in media strategy, marketing, research and consumer trends.

    Widely recognized as a practical futurist (he earned his Master’s Degree under media guru Marshall McLuhan), John helps companies become more successful by navigating the colossal change that is turning the media and marketing ‘rules’ of the past 60 years upside down.

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    Taran Swan is a global media & entertainment expert who worked with market leaders Disney, Nickelodeon and Cartoon Network over a 20-year career.

    As Executive Vice President of Nickelodeon, Taran ran Nickelodeon’s New Media group.

    She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.

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