Rupert Murdoch and the iPad Experiment

By John Parikhal and Taran Swan

Media Mogul, Rupert Murdoch, doesn’t want to miss the revolution again – he already stumbled with MySpace. So, this time, he’s partnering with Steve Jobs at Apple in a risky, innovative iPad publishing move with his new ‘newspaper’,  The Daily  (if ‘paper’ is an apt word in the digital age). And, this experiment is very different [...]

Filed under: Apple, Branding, Internet, Media, Online | No Comments »

Local Sales, Groupon and Radio

By John Parikhal and Taran Swan

Groupon turned down more than $6 billion from Google. Why? Because they think they are worth more. And, they think they are worth more because they have thousands of real salespeople going after businesses in local markets all over the country. They think these real salespeople are worth billions – because it makes it harder [...]

Filed under: Branding, Internet, Media, Radio | No Comments »

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