They are learning that people no longer want more facts about the news – they are already overwhelmed by information from TV, radio, blogs, tweets and the internet.
Instead, people look for understanding, for someone to make sense of events for them. In other words, they are looking for ‘context’.
This has provided a new revenue stream for magazines that republish their ‘contexting’ of events as e-books – same material broken into smaller sections and marketed on line.
And, they are making money from it.
Marketing Vox gives the example of Mother Jones magazine, whose , “online traffic and ad revenues received a significant boost in February due in large part to its ‘Explainer’ articles on events in Egypt, Libya, Bahrain, Tunisia, and Wisconsin”.
This helped Mother Jones increase its unique visitors by an astonishing 420%.
Now, Foreign Policy Magazine is repurposing their explanation of the Egyptian uprising as a “mini e-book”. Their first e-book about Northern Afghanistan already sold 5000 copies at $2.99 each.
This is a trend to watch.
More about magazine e-books at http://tinyurl.com/4zvpyxt.
And, more about the importance of context at http://tinyurl.com/478yqak.