Conversation is Messaging

By John Parikhal and Taran Swan

The Cluetrain Manifesto is celebrating its 10th anniversary (that’s 100 years in Internet years). When it first burst on the scene, one chapter – Markets Are Conversations – jumped out with its bold insight about how to succeed online. As I re-read the chapter recently, it reminded me that what is old is new again. [...]

Filed under: Branding, content, Internet, Media | No Comments »

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    Taran Swan is a global media & entertainment expert who worked with market leaders Disney, Nickelodeon and Cartoon Network over a 20-year career.

    As Executive Vice President of Nickelodeon, Taran ran Nickelodeon’s New Media group.

    She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.

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