What Latina Moms Want Online in 2012

By John Parikhal and Taran Swan

If you are advertising to Hispanics, it’s more important than ever to understand the nuances in their online behaviors. That’s our conclusion after researching online Latina moms for Mamiverse, a fast growing website that caters to this influential market. By researching over 1000 moms, we  identified 6 different types (segments) of online Latina moms, providing [...]

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Mobile Research 2012 – Updates and Best Practices

By John Parikhal and Taran Swan

2012 will be the year of mobile research – as marketers try to reach the increasingly elusive consumer on-the-move. And, if you think mobile research is tough now, consider this … “Mobile research hasn’t been defined yet”. That’s the assessment of Dr. Tim Snaith,  researcher, customer service expert and co-founder of OnePoint Global -  one [...]

Filed under: content, Media, Online, research | 2 Comments »

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    As Executive Vice President of Nickelodeon, Taran ran Nickelodeon’s New Media group.

    She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.

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