What Latina Moms Want Online in 2012

If you are advertising to Hispanics, it’s more important than ever to understand the nuances in their online behaviors.

That’s our conclusion after researching online Latina moms for Mamiverse, a fast growing website that caters to this influential market.

By researching over 1000 moms, we  identified 6 different types (segments) of online Latina moms, providing information that will help Mamiverse create  highly targeted messages and content.

Mamiverse CEO Rene Alegria shared some of the findings in a detailed press release, including: political hot topics – jobs and education; social networking behavior – 90% go on Facebook and 37% used Twitter in the past 30 days; and the concern among many online Latina moms that their children may be losing touch with their culture.

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