The Glass is 14% Full

By John Parikhal and Taran Swan

If you’re out there with online display ads, do you wring your hands when you read in MediaPost that ‘only’ 14% of people can  name the company, the brand or the product for the last display ad they saw? We suggest you should think again. That’s a huge number! Think about it. Do you remember the [...]

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    Taran Swan is a global media & entertainment expert who worked with market leaders Disney, Nickelodeon and Cartoon Network over a 20-year career.

    As Executive Vice President of Nickelodeon, Taran ran Nickelodeon’s New Media group.

    She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.

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