The dirty little secret of the mobile revolution is that real ’mobility’ is expensive. Very expensive. And, the jury is out as to whether the consumer will pay. Here are the facts. There are basically two kinds of mobile. Wi-Fi and Wireless. For Wi-Fi, you have to stop moving and sit or stand in your home, a [...]

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If you are advertising to Hispanics, it’s more important than ever to understand the nuances in their online behaviors. That’s our conclusion after researching online Latina moms for Mamiverse, a fast growing website that caters to this influential market. By researching over 1000 moms, we  identified 6 different types (segments) of online Latina moms, providing [...]

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2012 will be the year of mobile research – as marketers try to reach the increasingly elusive consumer on-the-move. And, if you think mobile research is tough now, consider this … “Mobile research hasn’t been defined yet”. That’s the assessment of Dr. Tim Snaith,  researcher, customer service expert and co-founder of OnePoint Global -  one [...]

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Here’s how to make your blog, your tweets, your Facebook page, and even your LinkedIn profile more effective. Just check out this new study from CIG and The New York Times. This new research suggests 5 key motivations for sharing online (they apply when we share offline too).  To bring  valuable and entertaining content to others – [...]

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Today is Marshall’s 100th birthday (or would have been if he hadn’t been knocked out by a stroke over 20 years ago). So, why the big fuss?  What’s important about Marshall today? John Donabie from Canada’s premier jazz station Jazz.FM91 wondered the same thing…so he interviewed me on-air (click here to listen). First, full disclosure. [...]

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The Cluetrain Manifesto is celebrating its 10th anniversary (that’s 100 years in Internet years). When it first burst on the scene, one chapter – Markets Are Conversations – jumped out with its bold insight about how to succeed online. As I re-read the chapter recently, it reminded me that what is old is new again. [...]

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If you’ve been buying TV based on the age and gender of the audience, you might be wasting your money. As CBS research guru David Poltrack said, ”There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.” Setting the stage for a spirited [...]

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