Mobile Research 2012 – Updates and Best Practices

2012 will be the year of mobile research – as marketers try to reach the increasingly elusive consumer on-the-move. And, if you think mobile research is tough now, consider this … “Mobile research hasn’t been defined yet”. That’s the assessment of Dr. Tim Snaith,  researcher, customer service expert and co-founder of OnePoint Global -  one [...]

Motivations: Why We ‘Share’ Online

Here’s how to make your blog, your tweets, your Facebook page, and even your LinkedIn profile more effective. Just check out this new study from CIG and The New York Times. This new research suggests 5 key motivations for sharing online (they apply when we share offline too).  To bring  valuable and entertaining content to others – [...]

Conversation is Messaging

The Cluetrain Manifesto is celebrating its 10th anniversary (that’s 100 years in Internet years). When it first burst on the scene, one chapter – Markets Are Conversations – jumped out with its bold insight about how to succeed online. As I re-read the chapter recently, it reminded me that what is old is new again. [...]

Making Money From ‘Context’

Magazines are finding new markets by chopping up their stories and issuing  them as mini e-books.  And, they are making money from it. They are learning that people no longer want more facts about the news – they are  already overwhelmed by information from TV, radio, blogs, tweets and the internet. Instead, people look for [...]

Google vs Amazon

Google just announced plans to compete with Amazon for e-book sales. They believe they can compete on price, by letting publishers set lower prices than Amazon allows. We don’t think that will be enough.

How to Price Content

If content is king, how much is the king worth? And, how do you price him?