The Huge Canary in The Internet Coal Mine

Facebook’s stuttering IPO has the doomsday drums beating. They will fail. The model won’t hold. The stock will collapse. It’s all about Facebook and its stock price. But, there is a bigger story here – one that we wrote about back in 2009 – the Chaos Scenario, Bob Garfield’s theory that the price of advertising [...]

Mobile Research 2012 – Updates and Best Practices

2012 will be the year of mobile research – as marketers try to reach the increasingly elusive consumer on-the-move. And, if you think mobile research is tough now, consider this … “Mobile research hasn’t been defined yet”. That’s the assessment of Dr. Tim Snaith,  researcher, customer service expert and co-founder of OnePoint Global -  one [...]

Motivations: Why We ‘Share’ Online

Here’s how to make your blog, your tweets, your Facebook page, and even your LinkedIn profile more effective. Just check out this new study from CIG and The New York Times. This new research suggests 5 key motivations for sharing online (they apply when we share offline too).  To bring  valuable and entertaining content to others – [...]

600,000 Twitter Impressions and Only 10 Clicks

This is a cautionary tale on the do’s and don’ts of social media… http://brandsavant.com/the-limits-of-online-influence/ A top blogger (Tom Webster) got his Twitter message out with a reach of more  than  600,000 people on Twitter – using social networking friends who are in the  top 10-20% of influencers to help him. He was looking for something [...]

Rupert Murdoch and the iPad Experiment

Media Mogul, Rupert Murdoch, doesn’t want to miss the revolution again – he already stumbled with MySpace. So, this time, he’s partnering with Steve Jobs at Apple in a risky, innovative iPad publishing move with his new ‘newspaper’,  The Daily  (if ‘paper’ is an apt word in the digital age). And, this experiment is very different [...]

NASCAR Stays on Track With Fans

Lately, we’ve been looking at Listenomics, the new business model that encourages business to seriously listen to the customer – and to do what they suggest. We’ve been looking for case studies and found another one at NASCAR, the ultimate ‘fan driven’ business. By tapping into their fans and listening to their suggestions, NASCAR has [...]

AdAge.com: Do African-Americans Need a Separate Search Engine?

“Rushmore’s failure is really about a lack of consumer understanding. They didn’t recognize the difference between search and engagement. Search usually starts with utility — just give me something I want. That’s what Google, Yahoo and Bing are fighting over. It has less to do with color. But engagement (which really makes ads work) is different.