Comments for The Media Fix http://www.gomediafix.com How to Take Advantage of the Astonishing Technological and Consumer Changes. We help you at the Media Fix Fri, 27 Jan 2012 22:06:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Mobile Research 2012 – Updates and Best Practices by parikhal http://www.gomediafix.com/2012/01/mobile-research-2012-updates-and-best-practices/comment-page-1/#comment-961 parikhal Fri, 27 Jan 2012 22:06:09 +0000 http://www.gomediafix.com/?p=414#comment-961 Thanks Earle. I appreciate your comments. And, I'm delighted that we are both fans of Daniel Pink! Thanks Earle. I appreciate your comments. And, I’m delighted that we are both fans of Daniel Pink!

]]> Comment on Mobile Research 2012 – Updates and Best Practices by earl veale http://www.gomediafix.com/2012/01/mobile-research-2012-updates-and-best-practices/comment-page-1/#comment-960 earl veale Fri, 27 Jan 2012 21:52:23 +0000 http://www.gomediafix.com/?p=414#comment-960 John/Taran, Thank you for sharing this information about the state of mobile research. It's comforting to know that even the bigger players consider the field of mobile research as still being undefined. I'm in complete agreement with most of this article: the importance and value of mobile as a research tool; as well as the brevity of the survey. I don't agree with the part about the necessity of a reward. Dan Pink has a good book dealing with the subject of rewards. It's called "Drive: The Surprising Truth About What Motivates Us" (http://www.danpink.com/drive). It's well worth the read IMHO. From a first-person perspective about rewards, I can tell you that I am on a GO Transit panel in Toronto, Canada. I don't answer their surveys because of a reward - I answer the survey because I want to help improve the GO Transit system. What GO Transit is really good at is the actual implementation (taking action) of the changes they survey their panel about. For me, as a daily user of the transit system, that is reward enough. John/Taran,
Thank you for sharing this information about the state of mobile research. It’s comforting to know that even the bigger players consider the field of mobile research as still being undefined.

I’m in complete agreement with most of this article: the importance and value of mobile as a research tool; as well as the brevity of the survey. I don’t agree with the part about the necessity of a reward.

Dan Pink has a good book dealing with the subject of rewards. It’s called “Drive: The Surprising Truth About What Motivates Us” (http://www.danpink.com/drive). It’s well worth the read IMHO.

From a first-person perspective about rewards, I can tell you that I am on a GO Transit panel in Toronto, Canada. I don’t answer their surveys because of a reward – I answer the survey because I want to help improve the GO Transit system.

What GO Transit is really good at is the actual implementation (taking action) of the changes they survey their panel about. For me, as a daily user of the transit system, that is reward enough.

]]> Comment on The Chaos Scenario – Part 3 by The Media Fix » NASCAR Stays on Track With Fans http://www.gomediafix.com/2009/09/the-chaos-scenario-part-3/comment-page-1/#comment-76 The Media Fix » NASCAR Stays on Track With Fans Wed, 28 Oct 2009 17:20:49 +0000 http://www.gomediafix.com/?p=159#comment-76 [...] The Chaos Scenario - Part 3 [...] [...] The Chaos Scenario – Part 3 [...]

]]> Comment on The Chaos Scenario – Part 4 by Dave Charles http://www.gomediafix.com/2009/09/174/comment-page-1/#comment-75 Dave Charles Fri, 25 Sep 2009 14:01:50 +0000 http://www.gomediafix.com/?p=174#comment-75 JP, A very fine interview series with Garfield. Many new opportunities for those who truly practice 'listenonmics'. Those who dig into old ways will find it tough to survive in this new era. Thanks Mr. C JP,

A very fine interview series with Garfield. Many new opportunities for those who truly practice ‘listenonmics’.
Those who dig into old ways will find it tough to survive in this new era.

Thanks

Mr. C

]]> Comment on Formats are the Internet’s Killer App by parikhal http://www.gomediafix.com/2009/06/formats-are-the-internets-killer-app/comment-page-1/#comment-25 parikhal Thu, 11 Jun 2009 13:02:29 +0000 http://www.gomediafix.com/?p=119#comment-25 Paul and Ross, Thanks for the great feedback. Paul - I like the idea of static and dynamic formats. Let's play with this. Ross - The focus on 'hits' is great. It even applies to the iPhone Apps - a few hits and lots of lunar rotation. Paul and Ross,

Thanks for the great feedback.

Paul – I like the idea of static and dynamic formats. Let’s play with this.

Ross – The focus on ‘hits’ is great. It even applies to the iPhone Apps – a few hits and lots of lunar rotation.

]]> Comment on Formats are the Internet’s Killer App by Ross Winters http://www.gomediafix.com/2009/06/formats-are-the-internets-killer-app/comment-page-1/#comment-24 Ross Winters Thu, 11 Jun 2009 12:31:22 +0000 http://www.gomediafix.com/?p=119#comment-24 I like what I read, it makes sense. I guess a “format” either has a demand or it doesn’t, and if it doesn’t have demand then depending on its reason for being, no matter how hard you try or creative you get, it’s just not going to happen, which is why JACK Toronto flipped last week. On the other hand, if you have a winning format, then we need to keep innovating to keep it alive and interesting to the consumers of it, or sell it while it has value or perceived value such as Facebook & YouTube 0A It’s what radio does well, format. Radio’s about playing the hits, whether that’s a traffic station who’s hits are the traffic hot spots, or a music station who’s hits are the top 40 songs from today in some genre, or yesterdays hits. Yes I can get all of those songs on the internet or ipod, but radio organizes them, or formats them. I don’t agree with people who say that music on radio isn’t the future. Sure I can get every song that radio plays on the internet, but that takes work. I could also stop going to dinner at restaurants because I could literally buy all of the menu items at the store and make em myself, but I like it better when someone else does the work for me. I like what I read, it makes sense. I guess a “format” either has a demand or it doesn’t, and if it doesn’t have demand then depending on its reason for being, no matter how hard you try or creative you get, it’s just not going to happen, which is why JACK Toronto flipped last week. On the other hand, if you have a winning format, then we need to keep innovating to keep it alive and interesting to the consumers of it, or sell it while it has value or perceived value such as Facebook & YouTube

0A
It’s what radio does well, format. Radio’s about playing the hits, whether that’s a traffic station who’s hits are the traffic hot spots, or a music station who’s hits are the top 40 songs from today in some genre, or yesterdays hits. Yes I can get all of those songs on the internet or ipod, but radio organizes them, or formats them. I don’t agree with people who say that music on radio isn’t the future. Sure I can get every song that radio plays on the internet, but that takes work. I could also stop going to dinner at restaurants because I could literally buy all of the menu items at the store and make em myself, but I like it better when someone else does the work for me.

]]> Comment on Formats are the Internet’s Killer App by Paul Talbot http://www.gomediafix.com/2009/06/formats-are-the-internets-killer-app/comment-page-1/#comment-23 Paul Talbot Wed, 10 Jun 2009 01:35:33 +0000 http://www.gomediafix.com/?p=119#comment-23 But how about this hitch? The relevant format probably has to relinquish control. Goodbye static. Hello dynamic. Yesterday: somebody who knew more than than the rest of us who consume media created formats. William Randolph Hearst. The Roman Catholic Church. Today, albeit with a framework, some prodding, some tools, and some digital carpentry, the consumer creates his or her own format. Zappos, Google, Amazon, each is pliable, each is a dynamic format. So... Can we say that formats, these marvelous gardens of content, may only be as relevant and as valuable as the amount of control they are willing to share? But how about this hitch?
The relevant format probably has to relinquish control.

Goodbye static. Hello dynamic.

Yesterday: somebody who knew more than than the rest of us who consume media created formats.

William Randolph Hearst. The Roman Catholic Church.

Today, albeit with a framework, some prodding, some tools, and some digital carpentry, the consumer creates his or her own format.

Zappos, Google, Amazon, each is pliable, each is a dynamic format.

So…

Can we say that formats, these marvelous gardens of content, may only be as relevant and as valuable as the amount of control they are willing to share?

]]>