Conversation is Messaging

By John Parikhal and Taran Swan

The Cluetrain Manifesto is celebrating its 10th anniversary (that’s 100 years in Internet years). When it first burst on the scene, one chapter – Markets Are Conversations – jumped out with its bold insight about how to succeed online. As I re-read the chapter recently, it reminded me that what is old is new again. [...]

Filed under: Branding, content, Internet, Media | No Comments »

The Chaos Scenario – Part 4

By John Parikhal and Taran Swan

In the previous blog, we expanded on The Chaos Scenario, Bob Garfield’s thought-provoking book that says business has no choice except to practice Listenomics – to listen to the consumer instead of talking at them. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the [...]

Filed under: Media | 1 Comment »

The Chaos Scenario – Part 2

By John Parikhal and Taran Swan

In the previous blog, we introduced The Chaos Scenario, Bob Garfield’s thought-provoking book that says the sky has already fallen on the traditional relationship between media and advertising. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the long conversation Bob and I had. Bob [...]

Filed under: Media | No Comments »

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