Conversation is Messaging

The Cluetrain Manifesto is celebrating its 10th anniversary (that’s 100 years in Internet years). When it first burst on the scene, one chapter – Markets Are Conversations – jumped out with its bold insight about how to succeed online. As I re-read the chapter recently, it reminded me that what is old is new again. [...]

The Chaos Scenario – Part 4

In the previous blog, we expanded on The Chaos Scenario, Bob Garfield’s thought-provoking book that says business has no choice except to practice Listenomics – to listen to the consumer instead of talking at them. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the [...]

The Chaos Scenario – Part 2

In the previous blog, we introduced The Chaos Scenario, Bob Garfield’s thought-provoking book that says the sky has already fallen on the traditional relationship between media and advertising. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the long conversation Bob and I had. Bob [...]