Formats are the Internet’s Killer App

By John Parikhal and Taran Swan

Formats are the internet’s killer app. Yet, they get little attention and even less respect. Formats create more value online than content. Yet, content gets all the press. There’s already a mountain of content available online – most of it free. We don’t need more content. We need better formats. Formats have been around for [...]

Filed under: Internet, Media, Online | 4 Comments »

Google vs Amazon

By John Parikhal and Taran Swan

Google just announced plans to compete with Amazon for e-book sales. They believe they can compete on price, by letting publishers set lower prices than Amazon allows. We don’t think that will be enough.

Filed under: Branding, content, Media, Search | No Comments »

Is Content Really King?

By John Parikhal and Taran Swan

The word ‘content’ gets tossed around a lot, especially in new media. And, like anything that gets tossed around, it gets beat up. Which is why I began to wonder – who said ‘content is king’ and is it true?

Filed under: Media | 6 Comments »

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