Formats are the Internet’s Killer App

Formats are the internet’s killer app. Yet, they get little attention and even less respect. Formats create more value online than content. Yet, content gets all the press. There’s already a mountain of content available online – most of it free. We don’t need more content. We need better formats. Formats have been around for [...]

Google vs Amazon

Google just announced plans to compete with Amazon for e-book sales. They believe they can compete on price, by letting publishers set lower prices than Amazon allows. We don’t think that will be enough.

The 6 Stages of a Project

The first week of my very first media job, a friend sent me a short list called ‘The 6 Stages of a Project’…

It’s Time to Monetize YouTube

According to AC Neilsen, 119 million Americans watched video online in May. And, they watched a lot. In just one month, they watched 7.5 billion video streams.  The number is staggering.  Billions of streams in just one month. And, YouTube got most of them.  Its 74 million unique viewers watched 4 billion streams.    For [...]


In his brilliant book, The Black Swan, Nassim Taleb tells the story of the happy turkey just a few days before Thanksgiving. The turkey only knows happiness. Every day of its life, it has been fed, pampered and catered to by human beings. Based on the experience of its entire life, the turkey expects things [...]

How To Improve Google

What’s not to like about Google?

It’s simple, you always get some kind of answer and almost everyone uses it. Usually, you get an answer on the 1st page.

But, what if you don’t get an answer that helps you right away?