Harvard Business School on Groupon

If you are using coupons (or Groupon) to build traffic, here’s some news from  Harvard’s Business School. They say that ‘discount vouchers are likely to be most effective for businesses that  are relatively unknown and have low marginal costs’. In other words, Groupon isn’t likely to help a company that people already  know, like The Gap, [...]

Local Sales, Groupon and Radio

Groupon turned down more than $6 billion from Google. Why? Because they think they are worth more. And, they think they are worth more because they have thousands of real salespeople going after businesses in local markets all over the country. They think these real salespeople are worth billions – because it makes it harder [...]