NASCAR Stays on Track With Fans

Lately, we’ve been looking at Listenomics, the new business model that encourages business to seriously listen to the customer – and to do what they suggest. We’ve been looking for case studies and found another one at NASCAR, the ultimate ‘fan driven’ business. By tapping into their fans and listening to their suggestions, NASCAR has [...]

The Chaos Scenario – Part 4

In the previous blog, we expanded on The Chaos Scenario, Bob Garfield’s thought-provoking book that says business has no choice except to practice Listenomics – to listen to the consumer instead of talking at them. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the [...]

The Chaos Scenario – Part 3

In the previous blog, we expanded on The Chaos Scenario, Bob Garfield’s thought-provoking book that says we are in a period of ‘chaos’ as the old advertising and media paradigm collapses and businesses aren’t moving fast enough to engage with the truly empowered consumer. This blog is set up as a Q&A. It is NOT [...]

The Chaos Scenario – Part 2

In the previous blog, we introduced The Chaos Scenario, Bob Garfield’s thought-provoking book that says the sky has already fallen on the traditional relationship between media and advertising. This blog is set up as a Q&A. It is NOT verbatim. It is based on the sense of the long conversation Bob and I had. Bob [...]

The Chaos Scenario

Bob Garfield is a very funny, very smart Ad Age columnist who has stirred up a lot of people with his new book, ‘The Chaos Scenario’. His core observation is – the sky has already fallen on both the media and advertising businesses and things will never be the same. Never. His core solution is [...]