Putting Segmentation to Practice

By kennedycs

Recently, Daniel Yankelovich and David Meer published an article in the Harvard Business Review on market segmentation. It’s a good explanation of segmentation’s power in capturing market opportunities and increasing a company’s understanding of it target customers.  They say: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. [...]

Filed under: Media, research | No Comments »

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