Radio’s 5 Customers

“Radio is at the tipping point, and it doesn’t want to know much about the way its customers are changing.”

Cover Story: John Parikhal on The Media Fix

On the impact of radio’s innovation initiatives…Radio is being innovative but there’s often confusion between innovation and top down initiatives. Top down initiatives are seldom innovative. They are usually the result of a committee meeting and jamming out something that’s sub-optimal but agreeable to all parties. Consolidation was developing managers burdened with too many responsibilities and radio lost its innovative edge.