Marshall McLuhan What Are You Doing?

Today is Marshall’s 100th birthday (or would have been if he hadn’t been knocked out by a stroke over 20 years ago). So, why the big fuss?  What’s important about Marshall today? John Donabie from Canada’s premier jazz station Jazz.FM91 wondered the same thing…so he interviewed me on-air (click here to listen). First, full disclosure. [...]

Rupert Murdoch and the iPad Experiment

Media Mogul, Rupert Murdoch, doesn’t want to miss the revolution again – he already stumbled with MySpace. So, this time, he’s partnering with Steve Jobs at Apple in a risky, innovative iPad publishing move with his new ‘newspaper’,  The Daily  (if ‘paper’ is an apt word in the digital age). And, this experiment is very different [...]

Cover Story: John Parikhal on The Media Fix

On the impact of radio’s innovation initiatives…Radio is being innovative but there’s often confusion between innovation and top down initiatives. Top down initiatives are seldom innovative. They are usually the result of a committee meeting and jamming out something that’s sub-optimal but agreeable to all parties. Consolidation was developing managers burdened with too many responsibilities and radio lost its innovative edge.

The Seven Essential Connections

New media has shifted marketing perception suggesting the rules for brand building have dramatically changed.

Actually, the rules haven’t changed — and neither has the end goal. Rather, it’s the methods and choices used to build those brands that have changed the way brands are marketed, with some new powerful tools gaining popularity and other previously-strong tools losing power (or already lost it).

Here’s what remains as true and essential today as always: for significant and meaningful brand building connections and branding engagement, brands have to share common ground with the desired customer.