The New Rules: A Power Shift Re-Shaping Media

John Parikhal, CEO of Joint Communications and author of The Baby Boom says there’s a power shift going on that’s re-shaping the media. As a result, old rules are being changed and new ones are being created. Do African-Americans Need a Separate Search Engine?

“Rushmore’s failure is really about a lack of consumer understanding. They didn’t recognize the difference between search and engagement. Search usually starts with utility — just give me something I want. That’s what Google, Yahoo and Bing are fighting over. It has less to do with color. But engagement (which really makes ads work) is different.

Radio’s 5 Customers

“Radio is at the tipping point, and it doesn’t want to know much about the way its customers are changing.”