The New Rules: A Power Shift Re-Shaping Media

By John Parikhal and Taran Swan

John Parikhal, CEO of Joint Communications and author of The Baby Boom says there’s a power shift going on that’s re-shaping the media. As a result, old rules are being changed and new ones are being created.

Filed under: Branding, Internet, Media, Radio | No Comments »

AdAge.com: Do African-Americans Need a Separate Search Engine?

By John Parikhal and Taran Swan

“Rushmore’s failure is really about a lack of consumer understanding. They didn’t recognize the difference between search and engagement. Search usually starts with utility — just give me something I want. That’s what Google, Yahoo and Bing are fighting over. It has less to do with color. But engagement (which really makes ads work) is different.

Filed under: Internet, Online, Search | No Comments »

Radio’s 5 Customers

By kennedycs

“Radio is at the tipping point, and it doesn’t want to know much about the way its customers are changing.”

Filed under: Radio | No Comments »

  • Twitter: mediafix

    • Does 'free' trump Groupon? New research says 42% of consumers will sign up after they get or experience something free. http://t.co/MlmfOFUi about 1 day ago from web
    • GM stops advertising on Facebook. Not worth it. Of $40 million they spent last year, $10m went to FB & $30m to content creators & agencies! about 3 days ago from web
    Powered byWordPress Twitter Widget Pro

  • Insights and Opportunities

    We help you understand your customers better.

    And, we help you apply that understanding in the real world.

    If you want to ... attract more customers ... optimize digital opportunities and ... grow your revenues, we can help.

    Our proven track record is rooted in helping businesses grow, using smart research to create effective strategy and positioning.

    Then, we help you create maximum engagement with your customers by working with you to optimize websites, social media, mobile engagement, video, and content pages.

  • Who We Are


    Like you, we are part of a paradigm shift that is upending 60 years of business practices about media, entertainment and the customer.

    And, like you, we’re looking for answers about what’s next and what to do about it.

    That’s why we created The Media Fix. To stay on top of change, to anticipate opportunities and then help companies take effective, competitive action.

    Our goal is to help you break through the ever-fragmenting media marketplace.

    ~~~~~~~~~~~~~~~~~~~~~~~

    John Parikhal is considered a global leader in media strategy, marketing, research and consumer trends.

    Widely recognized as a practical futurist (he earned his Master’s Degree under media guru Marshall McLuhan), John helps companies become more successful by navigating the colossal change that is turning the media and marketing ‘rules’ of the past 60 years upside down.

    ~~~~~~~~~~~~~~~~~~~~~~~

    Taran Swan is a global media & entertainment expert who worked with market leaders Disney, Nickelodeon and Cartoon Network over a 20-year career.

    As Executive Vice President of Nickelodeon, Taran ran Nickelodeon’s New Media group.

    She received her undergraduate computer science degree from the University of California, Berkeley, attended NYU’s Courant Graduate School of Mathematics as a Bell Laboratories Fellow, and received her MBA from the Harvard Business School.

  • Authors

  • Sign Up for Newsletter

     Subscribe

  • Sign up for the newsletter

    Subscribe to The Media Fix by Email

  • Custom RSS Feeds

    Subscribe in NewsGator Online

    Subscribe in Rojo

    Add to My AOL

    Subscribe in Bloglines

    Wordpress on iPhone => download here

  • Recent Comments

  • Speeches and Inquiries

    For speeches, interviews, quotes, seminars and full service consulting/market research questions, call (203) 227-9533.
  • Twitter button