Motivations: Why We ‘Share’ Online

Here’s how to make your blog, your tweets, your Facebook page, and even your LinkedIn profile more effective. Just check out this new study from CIG and The New York Times. This new research suggests 5 key motivations for sharing online (they apply when we share offline too).  To bring  valuable and entertaining content to others – [...]

Marshall McLuhan What Are You Doing?

Today is Marshall’s 100th birthday (or would have been if he hadn’t been knocked out by a stroke over 20 years ago). So, why the big fuss?  What’s important about Marshall today? John Donabie from Canada’s premier jazz station Jazz.FM91 wondered the same thing…so he interviewed me on-air (click here to listen). First, full disclosure. [...]

600,000 Twitter Impressions and Only 10 Clicks

This is a cautionary tale on the do’s and don’ts of social media… http://brandsavant.com/the-limits-of-online-influence/ A top blogger (Tom Webster) got his Twitter message out with a reach of more  than  600,000 people on Twitter – using social networking friends who are in the  top 10-20% of influencers to help him. He was looking for something [...]