The Chaos Scenario

Bob Garfield is a very funny, very smart Ad Age columnist who has stirred up a lot of people with his new book, ‘The Chaos Scenario’. His core observation is – the sky has already fallen on both the media and advertising businesses and things will never be the same. Never. His core solution is [...]

It’s Time to Monetize YouTube

According to AC Neilsen, 119 million Americans watched video online in May. And, they watched a lot. In just one month, they watched 7.5 billion video streams.  The number is staggering.  Billions of streams in just one month. And, YouTube got most of them.  Its 74 million unique viewers watched 4 billion streams.    For [...]

YouTube is MTV

On YouTube, the ‘most viewed’ videos of all time have huge audiences.  The Top 2, Evolution of Dance and Avril Lavigne’s Girlfriend have each been viewed over 90 million times.  These numbers are amazing by themselves. But it doesn’t stop there.  Videos by Rihanna, Timbaland, Alicia Keys and Chris Brown have each been viewed over 50 [...]

Is Content Really King?

The word ‘content’ gets tossed around a lot, especially in new media. And, like anything that gets tossed around, it gets beat up. Which is why I began to wonder – who said ‘content is king’ and is it true?